project type
branding
year
2025
approach
human-centered design
client
vogel
project overview
Vogel is a leading Dallas nonprofit providing early childhood education and family support services, but its previous brand lacked the warmth and clarity needed to engage the community.
Designed to expand beyond corporate donors, the system invites everyday individuals to contribute money, time, and connection, building a more personal and participatory relationship with the Vogel Village.
This rebrand introduces a “Safe Place to Land” visual system—rooted in bird and travel metaphors—to communicate stability, care, and forward movement.
if you're interested in some behind-the-scenes process for this project, click here!